From landing page to shopping cart Enhancing your website for stellar e-commerce

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Nearly all consumers are familiar with—and often prefer—online shopping. Seventy percent of US Internet users made at least one online purchase during the second quarter of 2011,1 and Forrester projects that US e-retail sales will grow by 10% each year, reaching $279 billion by 2015.2 As online sales grow, the biggest names in retail are taking a bigger piece of the pie. Amazon alone accounted for more than 10% of online retail sales in North America in 2010,3 and the 25 largest e-retailers were responsible for almost all of the sales growth during the 2010 holiday season.4


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